Essentially, the best demand generation strategy is to find and target the best touch points to engage customers. This way, strong demand is generated for new or existing customers.

Mediaxis has achieved success in narrowing our focus and boosting personalization at every step, which has been almost addictive. These first “wins” have led us to refine our campaigns further and, most importantly, establish an ongoing process to improve our demand generation campaigns.

Some examples of effective touch points for demand generation include:

a) Sponsored white paper

b) Weekly newsletter

c) Meet up event

d) Company sponsored webinar