Our B2B marketing begins, naturally, with gaining deep insights into what’s driving your potential customers. This involves a planning workshop where we dive into your audience’s goals, challenges, objections and needs, along with how you’re best positioned to respond.
Next, we flesh out these insights with our own research, uncovering everyone involved in the buying process along with key buying triggers, questions, search terms to build buyer personas and map out the often-complex buyer journey that’s the hallmark of B2B tech.
As the cherry on top, we can conduct an in-depth analysis of your accounts and prospects. This will include reviewing market insights, company information, organisation dynamics, business strategy, people and culture, and social connections.
Based on this slew of research and analysis, we’ll then develop content recommendations derived from the audience segmentations we’ve developed and the buying journey in place. Our aim will be to target senior decision-makers with strategic messaging that supports their goals, while addressing the pain points of more junior buyers.
Armed with the right insight, strategy and content, we’ll then set up marketing automation, establish buyer intent and integrate reporting tools, allowing your advertising campaigns to become a seamless extension of your marketing ecosystem.
We’ll also lock in regular catch ups with the sales team to ensure we’re continuously optimising campaigns, while embracing any and all lead nurturing opportunities.
How We Help
Research Strategy, Analytics, Keyword,
Mediaxis makes sure to reach out to your potential customers on every marketing channel, leaving no room for lost opportunities. We will engage your target market in clever, personalized, and non-generic ways, before handing them over when they are interested, warm, and ready to be closed.
B2B intent data reveals purchase intent, helping you identify when prospects are actively seeking your (or similar) products or solutions.
Our monthly unique visitors measure the number of unique individuals who visit our website over the course of a month.
Leveraging opt-in databases has the potential to significantly boost engagement rates for your marketing campaigns, effectively doubling their impact and effectiveness.
OUR MEDIA BRANDS
Our media assets cater to senior enterprise IT and business leaders on a global scale.
A trusted hub of thought leadership for strategic enterprise IT and business decision makers worldwide. Engaging in insightful dialogues on the adoption, hurdles, and successes encountered in their journeys. Empowering leaders with valuable resources and perspectives to drive innovation and growth.
Discover an indispensable asset for all your IT security endeavors and resources. Delve into a knowledge-sharing platform that caters to every aspect of your IT security requirements and strategies. Engage in peer-to-peer conversations that harness the expertise and leadership of industry professionals, offering a wealth of ideas, opinions, and invaluable business insights.