Our B2B marketing begins, naturally, with gaining deep insights into what’s driving your potential customers. This involves a planning workshop where we dive into your audience’s goals, challenges, objections and needs, along with how you’re best positioned to respond.

Next, we flesh out these insights with our own research, uncovering everyone involved in the buying process along with key buying triggers, questions, search terms to build buyer personas and map out the often-complex buyer journey that’s the hallmark of B2B tech.

As the cherry on top, we can conduct an in-depth analysis of your accounts and prospects. This will include reviewing market insights, company information, organisation dynamics, business strategy, people and culture, and social connections.

Based on this slew of research and analysis, we’ll then develop content recommendations derived from the audience segmentations we’ve developed and the buying journey in place. Our aim will be to target senior decision-makers with strategic messaging that supports their goals, while addressing the pain points of more junior buyers.

Armed with the right insight, strategy and content, we’ll then set up marketing automation, establish buyer intent and integrate reporting tools, allowing your advertising campaigns to become a seamless extension of your marketing ecosystem.

We’ll also lock in regular catch ups with the sales team to ensure we’re continuously optimising campaigns, while embracing any and all lead nurturing opportunities.