As strategic planning is a term that is much used and abused these days, let’s take a second to set out a definition. Roughly speaking, it is a process where you set out long-term goals and how you are going to achieve them. These goals could involve a specific project or define the whole future of your brand. Strategic planning clarifies the destination and the route you will take to get there.

Now, for the purposes of this article, of course, we could apply the idea of strategic planning to many areas of business. But, as a marketing agency ourselves, we thought a natural place to start would be in the brand strategy and marketing arena. So you will find a lot of our examples fall into this bucket. Of course, strategic planning can (and should) be employed across every part of your company.