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Data Cleansing
and
Verification
Data needs to be cared for just like other key business assets. But our research shows 30% of businesses suspect their customer data is inaccurate.
Data is a valuable resource for any company, being a key factor in communication with customers and prospective clients. However, it decays quickly as an individual’s contact details and personal circumstances change. Data lists can therefore lose their value in a short space of time. Data cleansing is therefore a key service that our data bureau specialise in.
An inaccurate/out-dated database can cost companies substantial amounts of money. This is a result of the cost of mailing incorrect records and the resulting lack of business. It is therefore imperative that the data list you hold is up to date.
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